"Lunatic" The Album
Served as Marketing & PR Director for pscila's album Lunatic. Spearheaded the marketing rollout, overseeing strategy, creative direction, and execution. Led a PR campaign that secured coverage from 150+ blogs, media outlets, editorial playlists, and radio stations, amplifying the album’s reach. Managed all content and visuals, directing brand storytelling across digital platforms. Coordinated press outreach, promotional assets, and release strategy to maximize audience engagement and industry impact.